24. May 2018

Press Releases


A scientific illustration or animation makes information much easier to digest, making them the perfect fit for press releases where you need to ensure your audience understands what you are saying. Not only that, but an illustration is also much more attractive to the eye than a mere block of text. Readers might switch off when presented with a large chunk of written information, but an illustration will make them more likely to pay attention- thereby making your press release much more effective.